Problem
Most valuable queries were stuck beyond page one.
Average ranking position was above 20, limiting visibility and clicks from shoppers actively searching for flowers, gifts, and subscriptions.
85% ROAS Lift for a Fast-Growing D2C Plant-Based Brand
3.57x
Purchase ROAS
–78%
Cost per Purchase
+85%
ROAS Improvement
Overview
The brand is a national DTC ecommerce company specializing in flower subscriptions and gifting. While it had established a strong customer base and commercial presence, its organic search performance wasn’t capturing the full demand available across high-intent gifting and flower-related searches.
Over a 13-month engagement, StoreHQ combined technical SEO, on-page optimization, content strategy, and Google Shopping improvements to expand organic visibility, improve rankings, and grow organic-attributed revenue.
Challenge
High impressions weren't translating into enough organic growth.
The site had search visibility, but product/category relevance, technical infrastructure, and Shopping data weren’t fully aligned with high-converting search intent.
Analysis
The opportunity wasn’t simply to generate more traffic. The goal was to build a stronger connection between search demand, commercial landing pages, and revenue.
StoreHQ identified opportunities across technical SEO, on-page relevance, content coverage, and Google Shopping to move the brand from page-two visibility toward first-page rankings.
Before StoreHQ
From visibility to revenue
The brand already had search demand. The opportunity was to capture more of it by improving rankings, strengthening search intent alignment, and connecting informational discovery with transactional pages.
What We did
We built a full-funnel ecommerce SEO strategy designed to capture demand from discovery through product consideration.
Document where processes begin, what triggers each step, how decisions are made, and which data points are essential. Identify bottlenecks, repetitive actions, approval dependencies, and friction points.
Technical SEO Foundation
Resolved crawlability issues, strengthened site architecture, improved indexation, and implemented structured data across product, category, and content pages.
Impact
Improved rankings across priority pages.
On-Page Optimization
Reworked titles, meta descriptions, on-page copy, keyword clusters, and internal linking to better align priority pages with search intent.
Impact
Improved rankings across priority pages
Content Strategy & Execution
Built search-driven content around long-tail and informational queries while optimizing product descriptions to support the purchase journey.
Impact
Expanded non-branded keyword visibility
Google Shopping Optimization
Improved product feed quality, relevance signals, and category alignment while expanding Shopping coverage across high-intent product searches.
Impact
+76.1%
Organic Shopping Revenue
The Results
01 — Technical SEO Foundation
Improved crawlability, site architecture, internal linking, structured data, and Core Web Vitals to create a stronger foundation for organic growth.
Impact
Average position
6.4 → 5.3
Conclusion
StoreHQ helped transform organic search into a scalable growth channel for a premium frozen food brand by combining technical SEO, commercial page optimization, and a content-first strategy.
Over six months, the brand nearly doubled both organic clicks and search impressions while improving first-page rankings across its priority keywords. Educational content emerged as one of the strongest growth drivers, attracting high-intent users through recipe, meal-planning, and cooking-related searches before guiding them toward product pages.
By strengthening the site’s technical foundation and building topical authority through strategic content, StoreHQ created a sustainable organic acquisition engine designed for long-term ecommerce growth.
"Our Meta account had plateaued - same audiences, same creative, diminishing returns. StoreHQ rebuilt the account from the ground up: new audience cohorts, faster creative testing, better funnel segmentation. ROAS jumped from 1.93x to 3.57x in four months."
63.6K
Organic clicks
5.41M
Search impressions
5.3
Average position
+97%
Impression growth
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4.37x
Purchase ROAS
–31%
Cost per Acquisition
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ROAS Improvement
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Driving 93% Organic Click Growth for a Premium Frozen Food Brand
+93%
Organic Click
+97%
Impressions
-17.1%
Average Position
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