Blackbrook Scales Paid Acquisition with a 85% Increase in ROAS
Paid AdsStoreHQ helped Blackbrook improve advertising efficiency through audience refinement, creative testing, and funnel optimization, resulting in stronger returns, lower acquisition costs, and more profitable growth.
4.37x
Purchase ROAS
–31%
Cost per Acquisition
+85%
ROAS Improvement
Industry: Ecommerce / DTC
Tech Stack: Meta Ads, Google Ads & Shopify
Objective: Improve advertising efficiency while maintaining growth and reducing customer acquisition costs.
Executive Summary
BlackBrook Case is a premium ecommerce brand specializing in handcrafted full-grain leather phone cases, wallets, bags, Apple Watch bands, and everyday carry accessories. Blackbrook partnered with StoreHQ to improve the efficiency of its paid acquisition efforts after experiencing rising acquisition costs and inconsistent returns. While the brand had established demand and a growing customer base, advertising performance had begun to plateau, making profitable scaling increasingly difficult.
Through audience optimization, creative testing, funnel refinement, and budget reallocation, StoreHQ transformed the account’s performance. Between January 1 and May 31, the brand achieved an 85% increase in ROAS while reducing customer acquisition costs by 31% compared to the previous year.
1. The Challenge: Growing Profitably
As ad costs increased across major platforms, Blackbrook faced several challenges limiting performance:
Rising Acquisition Costs
Customer acquisition costs continued to climb, putting pressure on margins and making profitable growth harder to achieve.
Audience Saturation
Existing audiences were becoming increasingly saturated, resulting in declining efficiency and reduced return on ad spend.
Creative Performance Decline
Top-performing creatives were losing effectiveness, leading to lower engagement and weaker conversion rates.
Scaling Constraints
Increasing spend no longer produced proportional revenue growth, creating a clear efficiency ceiling.
2. The Solution: Performance-Focused Growth Strategy
StoreHQ implemented a structured paid media strategy focused on improving efficiency across the entire acquisition funnel.
| Strategy | Tactical Execution | Business Impact |
| Audience Optimization | Refined targeting and audience segmentation using customer and purchase data. | Improved traffic quality and reduced wasted spend. |
| Creative Testing Framework | Introduced ongoing creative testing across formats, messaging, and offers. | Improved engagement and conversion performance. |
| Funnel Optimization | Enhanced retargeting structure and audience sequencing. | Increased conversion rates from existing traffic. |
| Budget Reallocation | Shifted spend toward higher-performing campaigns and customer segments. | Improved overall advertising efficiency and ROAS. |
| Performance Monitoring | Implemented continuous testing and optimization cycles. | Maintained performance while supporting scale. |
3. The Results: Stronger Returns, Lower Costs
By focusing on efficiency rather than simply increasing spend, StoreHQ helped Blackbrook build a more sustainable acquisition engine.
Key Performance Indicators
(January 1 – May 31 vs Previous Year)
| Key Metric | Previous Year | Current Period | Improvement |
| Purchase ROAS | 2.36x | 4.37x | +85% |
| Customer Acquisition Cost | $44.68 | $30.81 | -31% |
| Advertising Efficiency | Baseline | Significantly Improved | Higher Return on Spend |
| Traffic Quality | Baseline | Improved | Better Conversion Rates |
Conclusion
Blackbrook’s results demonstrate the impact of disciplined paid media execution. By improving audience quality, increasing creative effectiveness, and optimizing the conversion funnel, StoreHQ helped the brand significantly increase advertising efficiency without sacrificing growth.
The result was an 85% increase in ROAS and a 31% reduction in customer acquisition costs, creating a stronger foundation for sustainable, profitable scale.
Inside the page
Executive Summary
1. The Challenge: Growing Profitably
Rising Acquisition Costs
Audience Saturation
Creative Performance Decline
Scaling Constraints
2. The Solution: Performance-Focused Growth Strategy
3. The Results: Stronger Returns, Lower Costs
Key Performance Indicators
Conclusion
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