Blackbrook Scales Paid Acquisition with an 85% Increase in ROAS

Blackbrook is a premium ecommerce brand creating handcrafted leather phone cases, wallets, bags, Apple Watch bands, and everyday carry accessories.

As advertising costs increased and existing audiences became saturated, Blackbrook needed a more efficient way to acquire customers and scale paid acquisition without sacrificing profitability.

StoreHQ focused on improving audience quality, creative performance, funnel efficiency, and budget allocation to turn paid media into a more sustainable growth channel.

Blackbrook had established demand and a growing customer base, but paid acquisition performance had begun to plateau.
The account needed more than additional spend. StoreHQ analyzed audience performance, creative fatigue, campaign efficiency, and funnel behavior to identify where budget was being lost and where additional scale could be unlocked.

The focus was simple: improve the economics of every customer acquired.

StoreHQ implemented a performance-focused paid acquisition strategy designed to improve efficiency across the entire customer journey.

We refined audience segmentation, introduced a structured creative testing framework, optimized retargeting and funnel sequencing, and shifted budget toward campaigns and customer segments generating stronger returns.

Continuous performance monitoring allowed the account to adapt as audience and creative performance changed.

By improving audience targeting, creative performance, and budget allocation, StoreHQ helped Blackbrook significantly improve paid acquisition efficiency while reducing the cost of acquiring customers.

The combination of sharper audience segmentation, continuous creative testing, funnel optimization, and smarter budget allocation created a more efficient acquisition engine for Blackbrook.

Higher returns. Lower acquisition costs. More room to scale.

Blackbrook’s results demonstrate the impact of disciplined paid media execution. By improving audience quality, increasing creative effectiveness, and optimizing the conversion funnel, StoreHQ helped the brand significantly increase advertising efficiency without sacrificing growth.

The result was an 85% increase in ROAS and a 31% reduction in customer acquisition costs, creating a stronger foundation for sustainable, profitable scale.